posted by
Seth on December 28, 2009 16:57
For years I have been trying to avoid being like that guy- chained to a desk.
My strategy has been to let machines do everything they can - a rapidly expanding category to be sure. To get this done requires face-time with the machine. But which one?
A few years ago, I would have said a really fast and reliable laptop or desktop. But now the only critical machine is a server, the others are just ways of getting to it. I prefer a Macbook or iMac, but in a pinch any computer will do.
This brings me to my point - Websites, blogs, and Web 2.0 apps. All these run on servers yet many people set them up as separate things.
Should my firm have a website or blog? Really?
There are many blawgs out there published by this or that firm. Why not have that blog as part of the firm's site? Why pay two tech companies just for the privilege of making two calls for support and sending your visitors and lawyers to two URLS? One big site is better than two smaller ones.
Blog or website is a false choice because there is plenty of technology out there that can easily do both. A "website" and blog at www.yourdomain.com is not asking too much. In fact, I think it is asking too little. Why not have secure intra-firm file sharing, collaboration, and storage also located at www.yourdomain.com?
It's getting difficult to pretend that server based computing, i.e. "cloud computing", is not the present and future.
Concentrate as much as you can at your domain- work with it, publish on it, organize your firm from it. Feed it data and benefit from the activity- develop an institutional memory.
This is about getting things done, not having more things to do.